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Bronze Award
The 3 Pete
Kansas City Chiefs
United States
2025
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Entrant Company
BarkleyOKRP
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Program
Clio Sports 2025
Medium Type
Professional
Medium
Fan Engagement
Category
Use of Athlete/Talent/Influencer
For six straight years, Kansas City dominated the AFC, reaching six Championship Games, four Super Bowls, and hoisting three Lombardi Trophies. But 2025 carried even higher stakes. The Chiefs had a shot at history: the elusive three-peat. One catch? The word “three-peat” is trademarked by Pat Riley, meaning if we wanted to use it, we’d have to pay up. So how do we join in the fans Three-peat conversation, Without saying Three-peat? You get… 3 Petes. Pete Holmes. Holly Robinson Peet. And Christopher Peter Meloni. Three Petes on an epic quest to meet up at the super bowl. Through a three-part social mini-series, fans followed the Petes’ journey, episode by episode, after each playoff win. Along the way, they celebrated massive moments, uncovered hidden Easter eggs, and shared in the anticipation of what could be legendary, all without fear of jinxing it.
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