BET, television’s first network for African Americans, commemorates its 45th anniversary. The Anthem marks this occasion by first showcasing a nod to BET’s history. The spot’s stirring intro then launches into a soulful multigenerational vibe of fun, community, and camaraderie uniting the brand’s target audience. Experience the joy. Celebrate the culture. Live out loud. Together, “We Are BET. Forty Five and Forward.”