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Shortlist Award
SuperBowl LVIII Campaign
Nickelodeon
United States
2025
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Jack & Kira Would You Rather...
Jack & Kira Would You Rather...
Top 10 SpongeBob and Patrick Commentary Moments...
Top 10 SpongeBob and Patrick Commentary Moments...
Sweet Victory with Comments...
Sweet Victory with Comments...
Entrant Company
MTV Entertainment Studios and Kids & Family
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Branded Entertainment & Content
Category
Digital, Mobile & Social Media
Nickelodeon teamed up with the NFL to transform Super Bowl LVIII into a family-friendly, slime-filled spectacle. The biggest football game of the year got a Bikini Bottom makeover—complete with SpongeBob SquarePants, Patrick, and Sandy on commentary, slime explosions after touchdowns, and an underwater halftime show.
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