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Bronze Award
First to the Finish
Mazda
United States
2025
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Entrant Company
WPP Media
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Branded Entertainment/Content
Category
Film (Unscripted)
"First to the Finish", Prime Video's groundbreaking, inaugural brand-funded Amazon Original Series, is a six-episode, adrenaline fueled docuseries that immerses viewers into the fiercely competitive world of professional auto racing. Three extraordinary female athletes boldly defy convention as they chase their dreams, no matter what the cost. In this racing series, women compete head-to-head with men – a progressive outlier in professional sports. Captured across the entirety of the 2024 Mazda MX-5 Cup Championship season, this premium television series showcases how these athletes’ unparalleled talent and unyielding determination shatter barriers and overcome expectations, proving definitively that the quest for victory and a rightful place in professional motorsports knows no gender.
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