Winner’s Gallery Description De Plek van Ons Allemaal (The Place for All of Us) is a moving campaign created for the Dutch Public Broadcaster (NPO). The spot is built entirely from iconic archive footage, weaving together unforgettable moments from all 13 Dutch broadcasters. From decades of laughter and tears to moments of debate, music and live events, the film honours the stories that have shaped Dutch culture for over a century. It celebrates the broadcaster as more than just a media platform. It is a place where everyone can see themselves reflected, a space for connection, reflection and belonging. Created by D8 Amsterdam in close collaboration with NPO, the spot is a reminder that public broadcasting is not just any broadcaster. It is the place for all of us, past, present and future.