Brazil’s women’s team has won 9 of 10 Copa Américas, but their dominance was still wrapped in fairy-tale stereotypes. Nike set out to break that lens by turning a fairy tale into a Feary Tale. Right after their ninth title, we launched “The Legend of Canarinha”, an animated horror short that reimagined stars like Gio, Kerolin, and Angelina as frightening heroines, showcasing their terrifying skills. The film became Nike’s most-viewed football campaign ever, with more than 160 million views and a cultural wave that proved one truth: women’s football is scary good.