Bronze
Award
Live like you are alive. Made to feel.
lululemon
United States
2025
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Entrant Company
Someplace
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Partnerships & Sponsorships
Category
Talent/Influencer
lululemon exists to inspire joy in movement and we sought to tell the world this through the new brand platform: “Live like you are alive. Made to feel."
The campaign launched with Joan MacDonald’s inspiring and approachable film, “So Annoying,”
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