Silver
Award
Bud Zero Kings of Zero
Budweiser
Canada
2025
Share:
Entrant Company
Anomaly
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Public Relations
Category
Real-Time Response
As Ovechkin closed in on hockey’s goal scoring record, Bud Zero spotlighted the 28 goalies who faced 199 shots without surrendering a single goal to him. From insight through to execution, “Kings of Zero” is a campaign that is deeply embedded in the sport's culture, tapped into its fanbase's social forums, and integrated into its media ecosystem.
Credits
Advertising Agency
Anomaly
Toronto
Brand
Labatt Breweries of Canada
Toronto
Advertising Agency
Anomaly
Toronto
PR Agency
Veritas PR
Toronto
Media Agency
Starcom
Toronto
Partner/ECD
Dave Douglass
Anomaly
Group Creative Director
Neil Blewett
Anomaly
Art Director
Chris Stapleton
Anomaly
Copywriter
Liam Haggarty
Anomaly
CEO & Partner
Candace Borland
Anomaly
Managing Director
Matt Holton
Anomaly
Group Business Director
Joachim Holmgren
Anomaly
Account Director
Dominic Neukom
Anomaly
Group Director, Creative & Social Strategy
Matt Stasoff
Anomaly
Head of Production
Marie-Pierre Toure
Anomaly
Agency Producer
Jacklyn Bonsignore
Anomaly
Head of Design
Shawn Lambino
Anomaly
Design Director
Lucas Young
Anomaly
Executive Producer
Annya Williams
UNR
Editor
Martin Klapperbein
Anomaly
Head of Mainstream Brands – Bud Light, Budweiser, Busch
Patrick Heembrock
Labatt Breweries of Canada
Marketing Manager
Jake Brunt
Labatt Breweries of Canada
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