Silver
Award
Bud Zero Kings of Zero
Budweiser
Canada
2025
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Entrant Company
Anomaly
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Public Relations
Category
Real-Time Response
As Ovechkin closed in on hockey’s goal scoring record, Bud Zero spotlighted the 28 goalies who faced 199 shots without surrendering a single goal to him. From insight through to execution, “Kings of Zero” is a campaign that is deeply embedded in the sport's culture, tapped into its fanbase's social forums, and integrated into its media ecosystem.
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