Bronze
Award
Fenway Park City Connect Connect
Boston Red Sox
United States
2025
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Entrant Company
Boston Red Sox
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Program
Clio Sports 2025
Medium Type
Professional
Medium
Integrated
Category
Integrated
The Boston Red Sox 2025 City Connect uniform launch and ongoing campaign serves to celebrate all the traditions of historic Fenway Park, spanning generations of fans, players, and iconic moments. The uniform design is a tribute to the ballpark, while the supporting campaign tells the story of the Red Sox brand. The jersey, digital content, and activations across Boston are all a testament to something brand new that still feels like home.
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