Silver
Award
7 Stages of Defeat
Jim Beam
United States
2025
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Entrant Company
Beam Suntory
Entry Type
Product/Service
Launch Country
United States
Program
Clio Sports 2025
Medium Type
Professional
Medium
Creative Effectiveness
Jim Beam & Keegan-Michael Key believe that even in heartbreak, football fans can find connection and comfort in one another—while sharing a good bourbon. Together, they turned the sting of big game losses into a celebration of community, shared laughter, and the bonds that make people good for you.
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