MLB: MLB | Shohei Ohtani—50/50

Bronze Award

MLB | Shohei Ohtani—50/50

MLB

Japan

2025

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Shohei Home Run 1-10...

Shohei Home Run 11-20...

Shohei Home Run 21-30...

Shohei Home Run 31-40...

Shohei Home Run 41-50...

Shohei Stolen Base 1-10...

Shohei Stolen Base 11-20...

Shohei Stolen Base 21-30...

Shohei Stolen Base 31-40...

Shohei Stolen Base 41-50...

Entrant Company

Wieden+Kennedy Tokyo

Entry Type

Teams, Leagues, Governing Bodies, & Associations

Program

Clio Sports 2025

Medium Type

Professional

Medium

Out of Home

Category

Takeover

Shohei Ohtani made MLB history in 2024, becoming the first player to hit 50 home runs and steal 50 bases in one season. With no time to prepare, a creative challenge emerged: how to celebrate an achievement with no precedent, in real time, in a way that deeply resonates with Japan? Within 24 hours of the season's end, MLB launched the Shohei Ohtani 50-50 Gallery. Far from simple OOH ads, they were a museum to a national hero; a Gallery capturing each specific home run and stolen base. What started as a tribute to a national hero, soon became a viral scavenger hunt, with fans racing across Tokyo to find them and share them. With over 150 media stories, 20+ prime-time TV segments the campaign achieved +¥340,000,0000 in earned media value. Most importantly, it brought baseball fans of Japan closer to history, and strengthened MLB’s presence in Japan.

All 2025 Winners

Executions

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