Craftsmanship and attention to detail has long defined a coin’s authenticity and value. We had to ask: If the future of money is digital, what does that look like? Coinbase developed a look-and-feel for crypto itself, as well as a means of comparing it to our outdated legacy financial system crypto seeks to disrupt. Our concept leaned on craftsmanship, attention to detail and design storytelling of an old system while encouraging the world to transition to a new financial system, one that speaks to what digital money can do that physical money can’t.