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Bronze Award
From the Logo
State Farm
United States
2025
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Entrant Company
State Farm
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Film
Category
30 Seconds and Under
Caitlin Clark is known to effortlessly sink three-pointers deep from the logo painted on the basketball court. But can a logo under her feet make her better at literally everything? In this spot, Jake from State Farm assists Caitlin, adding the iconic State Farm logo under her feet, enabling a world where she can’t miss while performing any task. From opening a pickle jar, to matching socks, to acing an eye exam, fans loved how the spot turned a true basketball insight into a playful collaboration that showed Caitlin in a way brands like Nike or Gatorade haven’t—fun, human, and relatable—while making the role State Farm plays in assisting unavoidable yet effortless.
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