Entrant Company
State Farm
Entry Type
Product/Service
Category
30 Seconds and Under
Caitlin Clark is known to effortlessly sink three-pointers deep from the logo painted on the basketball court. But can a logo under her feet make her better at literally everything?
In this spot, Jake from State Farm assists Caitlin, adding the iconic State Farm logo under her feet, enabling a world where she can’t miss while performing any task. From opening a pickle jar, to matching socks, to acing an eye exam, fans loved how the spot turned a true basketball insight into a playful collaboration that showed Caitlin in a way brands like Nike or Gatorade haven’t—fun, human, and relatable—while making the role State Farm plays in assisting unavoidable yet effortless.