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Bronze Award
MLB Tokyo Series
Major League Baseball
Japan
2025
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Entrant Company
Major League Baseball
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Program
Clio Sports 2025
Medium Type
Professional
Medium
Experience/Activation
Category
Event/Activation
The MLB Tokyo Series opened the 2025 season on baseball’s most global stage. Over two regular-season games and four exhibitions, MLB transformed Tokyo into a baseball haven — lighting the Skytree, wrapping trains, staging concerts, and collaborating with Demon Slayer, Takashi Murakami, and Pokémon. Shohei Ohtani appeared in Fortnite, Misamo threw the first pitch, and Japanese legends were honored in front of sellout crowds. Online, the Series generated more than 9 million engagements and 88 million video views, while MLB.TV subscriptions surged across Asia. The event bridged American tradition and Japanese culture, proving baseball’s language is universal.
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