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Gold Award
Squabble Up
Kendrick Lamar
United States
2026
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Entrant Company
PRETTYBIRD
Program
Clio Music 2026
Medium Type
‌Music Marketing
Medium
Music Film & Video Craft
Category
Direction
In 'Squabble Up', Kendrick Lamar's biting retort in the Lamar/Drake rap battle, the Los Angeles native makes a powerful statement about his place in the cultural zeitgeist. In the video, Lamar is centered as both the literal figure and centerpiece of the LA movement as he continues to unite music, visual art, and storytelling on a global stage. Kendrick Lamar’s work is not just entertainment; it’s ethnography in motion.
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