In 'Squabble Up', Kendrick Lamar's biting retort in the Lamar/Drake rap battle, the Los Angeles native makes a powerful statement about his place in the cultural zeitgeist. In the video, Lamar is centered as both the literal figure and centerpiece of the LA movement as he continues to unite music, visual art, and storytelling on a global stage. Kendrick Lamar’s work is not just entertainment; it’s ethnography in motion.