Entrant Company
Bendita Carpeta
Medium
Student Innovation
Category
Student Innovation
At some point, we have all imagined ourselves rocking out or playing those songs that move us by our favorite artists. That motivation has led millions of people to try it: picking up an instrument and throwing themselves into following the rhythm of their idols.
For Generation Z, and those who come after them, the closest teacher has been the internet: a tutorial, some tablature shared in a group, a short clip, or a page found at random. But the reality is that the quality of these tools is not always the best. And often, you can't even find the exact chord for the song you want to play.
Apple Music has always made music accessible to everyone: simple, immediate, and anywhere. Now imagine that learning to play that song you love so much was just as easy.
With that idea in mind, Apple Music School was born, a feature that allows you to activate tablature directly in the lyrics view and follow each note in real time, while the song that inspires you plays.
To launch this innovation, we decided to take it to the place where music really comes to life: live concerts, trending music videos, and collaborations with artists who transformed their hits into the first lesson for thousands of future musicians.
Why is it important?
Because this tool turns motivation into real practice. It democratizes music learning by allowing any young person, regardless of their access to private lessons or teachers, to start playing based on the passion that drives them. It keeps the momentum to learn alive and brings an entire generation closer to their dream of making music.
Apple Music School isn't just a feature. It's a bridge between the thrill of listening and the experience of creating.
An innovation that helps new generations keep alive their dream of playing like their favorite artists.