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BSB Terminal: An Immersive Fan Activation
Backstreet Boys
United States
2026
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Entrant Company
Vibee
Program
Clio Music 2026
Medium Type
‌Music Marketing
Medium
Fan Engagement
Category
Experiential
To celebrate the Backstreet Boys’ Sphere residency and Millennium 2.0 album release, Vibee curated BSB Terminal at The Venetian Resort Las Vegas - an immersive fan experience inspired by the band’s global legacy. Fans stepped inside the space to find a life-sized TRL studio replica, countless photo ops, immersive activations, an airport-style VIP lounge, and more, all surrounded by rare memorabilia and limited-edition merch. The activation became a must-see destination for fans and media alike, extending the concert experience into a larger cultural event while cementing Vibee’s role as a leader in music-led fan experiences.
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