Bronze
Award
Mentos Fizzooka
Perfetti Van Melle
United Kingdom
2026
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Entrant Company
BBH
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Disruption
Category
Experience/Activation
To reignite Mentos’ cultural relevance among Gen Z, we turned a decades-old science fair experiment into a first of its kind Fortnite rocket launcher. The Mentos Fizzooka blended gaming, culture, engineering, and humour into one perfectly explosive act of branded theatre.
Credits
Advertising Agency
BBH
London
Advertiser / Brand
Perfetti Van Melle
Amsterdam
Advertising Agency
BBH
London
Advertising Agency
BBH
London
Holding Company
Publicis Groupe
Paris
Production Company
Metavision
London
Production Company
Beyond Creative
London
Production Studio
We Make Stuff Happen
London
Media Agency
Wavemaker Global
London
Global Chief Creative Officer
Alex Grieve
BBH
Chief Marketing Officer
Roel Nouws
Perfetti Van Melle
Executive Creative Director
Felipe Serradourada Guimaraes
BBH
Creative Director
Phil Holbrock
BBH
Creative Director
Stuart Royall
BBH
Art Director
Luke Till
BBH
Copywriter
Lawrence Bushell
BBH
Producer
Tash Allen
BBH
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