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Silver Award
Venmo Everything
Venmo | Paypal, Inc.
United States
2026
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Entrant Company
72andSunny
Program
Clio Music 2026
Medium Type
‌Branded Content & Collaborations
Medium
Branded Entertainment & Content
Category
Branded Entertainment & Content
“Venmo Everything” transforms a legendary hip-hop anthem into a modern musical earworm that redefines how we pay. At its core is a never-before-seen collaboration between one of the Black Sheep artists, Dres, and Grammy-nominated producer Tone, who reimagined the iconic 1991 track “The Choice is Yours (Revisited)” with a bold new refrain: “You can Venmo this, or you can Venmo that.” Dres, one of the original voices of the track, returned as the lead vocalist, bringing authenticity and cultural resonance, while Tone infused the re-record with a fresh, contemporary sound. The result is a playful yet powerful anthem that anchors the campaign. The reimagined track drives a high-energy brand film starring a culturally relevant duo, Aimee Lou Wood and Patrick Schwarzenegger. Set to bold choreography and everyday spending moments, the film shows just how seamlessly Venmo fits into modern life. Rather than using a track to support a story, we used the track as the story to change perceptions that Venmo isn’t just for paying people—it’s for paying for everything.
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