Lightbox
Gold Award
Coors "Slow Monday"
Coors Light
United States
2026
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Entrant Company
Untold Studios
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Film Craft
Category
Visual Effects
Category
Visual Effects
The brief for A Case of the Mondays, a Super Bowl commercial for Coors Light, was to bring to life the universal dread of Monday morning by imagining a world where everyone is a sloth. The concept was surreal and absurd, but the execution needed to feel grounded, expressive, and believable. The film was shot in Cape Town in late November and delivered at the end of January. With the holidays falling in the middle, the entire post schedule ran for only six weeks. This demanded a clear plan, efficient workflow, and close creative collaboration from day one. We used a hybrid approach: performers in practical sloth suits with fully CG heads and necks. This allowed us to preserve the realism of the on-set performance while giving us full control over facial expression and comedic timing. To meet the scale of the idea, we developed a modular system for creating a large cast of sloths quickly. This included a variety of facial proportions, patterns, twelve base fur grooms, and multiple color variations. The system generated over 100 unique sloth designs, which we used to cast characters ranging from office workers and spin instructors to chefs, newsreaders, and bank robbers. A major technical challenge was blending the CG elements with the practical footage. We created digital doubles of each performer’s torso, match-moved the motion, and simulated realistic fur interaction and shadows. Extra care was taken around the collar line, where the CG fur had to integrate cleanly with real-world fabric and lighting. This project is a celebration of character-driven visual effects. It combined strong design, precise technical execution, and expressive animation to create a world that feels absurd, funny, and completely real. A Case of the Mondays taps into a universal truth: how hard it is to get going at the start of the week. The film takes that feeling and turns it into something surreal and memorable. Sloths standing in for tired commuters, cashiers, and office workers is a simple but culturally resonant idea, made more effective by how grounded and believable the world feels. The spot became a standout moment during the Super Bowl 2025, combining strong character work with broad relatability and high-end craft.
Credits
Creative Studio
Untold Studios
London
Advertiser / Brand
Coors
US
Agency
Mischief USA
US
Production Company
MJZ
US
Creative Director
Danny O’Connor
Mischief USA
Creative Director
Chase Doutre
Mischief USA
Executive Creative Director
Dave Fleet
Untold Studios
Executive Producer
Tomek Zietkiewicz
Untold Studios
Producer
Ella Glazer
Untold Studios
Animation Supervisor
Jorge Montiel
Untold Studios
VFX Supervisor
Martino Madeddu
Untold Studios
VFX Supervisor
Bruno Fukumothi
Untold Studios
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