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Silver Award
The Petition Papers
Wildlife Conservation Society
United States
2026
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Entrant Company
Wildlife Conservation Society
Launch Country
United States
Program
Clio Health 2026
Program
Specialty Mediums
Advertiser Category
*Environmental Health*
To protect the Hudson Canyon, we transformed traditional butcher paper into "Petition Paper," a tactile advocacy medium distributed through New York fish markets to reach seafood lovers directly. Using the Japanese Gyotaku printing method, the design turned everyday packaging into a piece of graphic activism to raise public awareness and support for the canyon’s National Marine Sanctuary status.
Credits
Non-Profit
Wildlife Conservation Society
New York, NY
Non-Profit
Wildlife Conservation Society
New York, NY
Advertising Agency
McKinney
Durham
Agency Network
Cheil Agency Network
New York, NY
Holding Company
Cheil Worldwide
Seoul
Production Company
CYLNDR Studios
Durham
Chief Creative Officer
Omid Amidi
McKinney
Chief Creative Officer
Lyle Yetman
McKinney
Chief Strategy Officer
Jasmine Dadlani
McKinney
Executive Director
Kathryn Harvey
McKinney
Associate Creative Director
Dan Kozak-Freeda
McKinney
Associate Creative Director
Christian Maine de Biran
McKinney
Account Director
Lexi Mooney
McKinney
Account Coordinator
Lauren Wasserman
McKinney
Strategy Director
Jordan Festa
McKinney
Supervisor, Marketing and Awards
Lauren Murray
McKinney
Managing Director
Sylvain Tron
CYLNDR Studios
Executive Director of Production
Kara O’Halloran
CYLNDR Studios
Executive Creative Director
Can Misirlioglu
CYLNDR Studios
Executive Producer
Maggie Baker
CYLNDR Studios
Director of Production
Pierre Roache
CYLNDR Studios
Associate Creative Director, Design
Carlos Ortego
CYLNDR Studios
Designer
Nihal Bambulkar
CYLNDR Studios
Technology Lead
John Reposa
CYLNDR Studios
Editor
Warren Goodwin
CYLNDR Studios
Senior Content Creator
Hannah Murphy
CYLNDR Studios
Senior Premedia Specialist
Anthony Cacella
CYLNDR Studios
Senior Retouching & Premedia Specialist
Chelsie Irby
CYLNDR Studios
Senior Production Designer
Alison Smitley
CYLNDR Studios
Senior Developer
Alex Giarrocco
CYLNDR Studios
Senior Business Affairs Manager
Kelly Beatty
CYLNDR Studios
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