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Entrant Company
Wildlife Conservation Society
Launch Country
United States
Program
Clio Health 2026
Program
Specialty Mediums
Advertiser Category
*Environmental Health*
To protect the Hudson Canyon, we transformed traditional butcher paper into "Petition Paper," a tactile advocacy medium distributed through New York fish markets to reach seafood lovers directly. Using the Japanese Gyotaku printing method, the design turned everyday packaging into a piece of graphic activism to raise public awareness and support for the canyon’s National Marine Sanctuary status.