Entrant Company
McCann New York
Entry Type
Public Service
Launch Country
United States
Medium
Creative Effectiveness
America profits from cannabis while millions still pay the price—burdened by records that block jobs, housing, and dignity, disproportionately affecting Black communities. A single signature on a pardon could erase this injustice, yet many politicians feared that granting pardons would signal soft on crime. The Last Prisoner Project set out to change that, reframing pardons as moral imperatives rather than political risks. The solution: the “Pen to Right History”—a $4.50 pen backed by 20,000 letters and the voices of families pleading for justice—giving leaders the courage to act. The result: the largest cannabis pardon in U.S. state history, 175,000 convictions erased, and cannabis justice reframed in America’s national conversation.