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Entrant Company
Pages BBDO
Entry Type
Direct-to-Consumer: Unbranded
Launch Country
Dominican Republic
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
Medium
Creative Use of Media
We created a new toilet paper using a simple design that integrates colored circles corresponding to stool color, enabling individuals to easily identify potential health issues. This innovative approach maintains its primary function of cleanliness while serving as a tool for self-assessment, promoting early detection of gastrointestinal conditions. Distributed across the country in retail stores and pharmacies, this initiative has fostered open dialogue about digestive health, supported by the medical community, and stands as one of the most significant innovations for health education and prevention in the Dominican Republic.