Alberta Society of Radiologists, Alberta Cancer Foundation: Venn Mammorgrams

Silver Award

Venn Mammorgrams

Alberta Society of Radiologists, Alberta Cancer Foundation

Canada

2026

Entrant Company

Berlin

Launch Country

Canada

Program

Clio Health 2026

Program

Traditional Mediums

Advertiser Category

Health Awareness & Advocacy

Medium

Integrated

In Alberta, 1 in 7 women will face a breast cancer diagnosis. Despite the risk, only 46% of women ages 45-49 were getting screened (compared to 87% of women 50-74), even though the recommended age for breast cancer screening starts at 45 for self-referrals. Alberta Society of Radiologists and Alberta Cancer Foundation decided to speak directly to this very specific age group of women by transforming the core memories of the entire generation into an endless collection of addictive puzzles, inside the very things we were attempting to protect—boobs.

All 2026 Winners

Credits

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