Entrant Company
Korea Advertising Academy
Entry Type
Product/Service
Launch Country
South Korea
Medium
Student Creative Disruption
Category
Experience/Activation
In South Korea, most taxis are now reserved through mobile apps—leaving many seniors unable to travel independently. We turned the nation’s unused public phone booths into simple, one-button taxi calling stations, using the action older generations know best: making a call. By reconnecting seniors with mobility, this project transforms an obsolete public asset into a tool for dignity, independence, and everyday freedom.
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