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Award
Depressed Bedrooms
Casaideas
Peru
2026
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Entrant Company
Boost Brand Accelerator
Entry Type
Product/Service
Launch Country
Peru
Program
Clio Awards 2026
Medium Type
Professional
Medium
Design
Category
Spatial Design
While every home-decor store showcases perfect, curated spaces, on World Depression Day, Casaideas chose to reveal a symptom that often goes unnoticed: a messy bedroom. The brand intentionally disordered 120 beds across 40 stores in Peru, Colombia, and Mexico to make this invisible sign visible.
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