Visit Faroe Islands launches Self-Navigating Cars to distribute travellers and surprise visitors. Curated journeys take travellers on hidden detours across the islands, one spot at a time — and the twist: you don’t get to choose where you are going! From the edge of the world to the front pages — how a simple idea became global news. In a world where 80% of travellers visit just 10% of global attractions, the Faroe Islands set out to challenge the algorithms and bucket-list travel trends shaping modern tourism. Self-Navigating Cars is a world-first travel experience designed to disperse visitors more sustainably — and more meaningfully — across the archipelago. Instead of guiding travellers to the usual hotspots, this project embraces the spirit of surrender seeking, where the traveller intentionally gives up control to rediscover spontaneity. After arriving on the islands, visitors simply scan a QR code in their rental car, camper van or other to activate custom GPS routes. Each journey includes a series of surprise stops — revealed only turn by turn — leading guests through small villages, fjords, cliffs, and local favourites rarely found on maps. You will never know where you end up before taking off.