Entrant Company
DENTSU INC.
Entry Type
Product/Service
Medium
Branded Entertainment & Content
Category
Experience/Activation
Located on an unused waterfront, this project reimagined what an exhibition space could be. We replaced heavy construction materials with "water and air" art to tell a story of life. The experience featured Kinetic Water Art, where 300 small fountains were delicately controlled to express the graceful movements of living creatures. We also created "A Living Screen" by projecting vivid stories onto falling water, while lasers revealed the invisible flow of the atmosphere. To make the story truly come alive, we used 24.1ch Spatial Audio, filling the air with the powerful sounds of nature.
The storytelling focused on the water and air that have watched over Earth for 4 billion years. By choosing a "rent-and-return" system for almost all the equipment, the project moved toward a circular goal, ensuring the space could return to nature when the show was over. The impact was massive. The project earned coverage across all six major Japanese TV networks and all five national newspapers. It was featured in over 520 media outlets, from mass media to web platforms, reaching millions of people. With an earned media value of approximately $46.5 million, we proved that being a market leader means being a pioneer of harmony.