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Entrant Company
NativeFour
Entry Type
Products & Devices
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Lifestyle, Wellness & Over-the-Counter
Medium
Film Craft
Category
Editing
“Where Do You Wear FIGS” is a rhythmic portrait of healthcare as a shared human experience, told through the precision of its edit. Cutting between four real professionals across Tokyo, London, Mexico City, and Los Angeles, the film reveals how the rituals of care, from snapping on gloves to passing instruments to those familiar, awkward moments shuffling down an exam table, transcend language and borders. The edit leans into repetition and cadence, allowing parallel actions to echo across cultures and build momentum. As dialogue shifts languages and locations dissolve into one another, continuity is maintained through shared actions and emotions.