Throughout history, humanity has developed extraordinary reflexes to protect itself from the outside world and visible threats. Yet inner protection has always been overlooked. Today, Enterol aims to create an “inner reflex”: encouraging people to protect their gut flora with the same vigilance they apply to protecting themselves from external aggressions.The global campaign launches with a brand film, subtly absurd, featuring a young woman excessively protected from the outside, living in a world where everyone behaves like her, inviting us to reflect on how we care for our inner health.