For Duolingo, it’s always been about one thing—language. We’ve worked tirelessly to help people learn new languages in fun, engaging ways. But constant ads have often interrupted that journey, breaking focus and frustrating learners. So we thought—what if ads could become part of the learning experience itself? By turning advertisements into learning content, Duolingo creates a win-win-win for users, the platform, and advertisers alike. This innovation not only transforms how we learn but also strengthens Duolingo’s core mission: making education accessible to everyone, everywhere.