As Israel’s leading women’s magazine since 1947, Laisha has been a constant presence in the lives of Israeli women. In 2025, the country reached a devastating milestone with the highest number of femicides in its history. Faced with a growing domestic violence crisis, we felt a responsibility to act in a way that was not symbolic, but permanent. In 2021, we featured the domestic violence helpline on our front cover. The impact was immediate, yet we learned that a one time moment was not enough for a crisis that never ends. For the first time since 1996, we redesigned Laisha’s fixed layout to integrate the helpline (*6724) directly and permanently into the magazine’s spine. This discreet placement turns every issue into a life saving resource. As magazines circulate for years through homes, hair salons, and waiting rooms, the helpline remains accessible, hidden in plain sight. Two months since launching, the helpline has been printed on 1,250,000 copies. By 2030, the helpline will be printed on an estimated 29 million copies. In the first 60 days (from launch to case study release), we saw a 19% increase in calls compared to the same period last year.