Open the Magic is a fully CG Christmas film that brings Planters’ festive spirit to life through a rich, playful and cinematic 3D world. The film reimagines the holiday season as a moment of warmth, wonder and shared joy. Built entirely in 3D, the project allowed for complete creative control over environments, lighting and character performance, creating a visually immersive Christmas universe filled with texture, detail and charm. Every element — from expressive animation to carefully crafted materials and festive lighting — was designed to elevate the product while supporting a magical, story-driven experience. Blending premium craft with timeless holiday codes, Open the Magic delivers a contemporary take on Christmas storytelling that feels joyful, generous and unmistakably Planters.