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Shortlist Award
Finish It
Terry Fox Foundation
Canada
2026
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Entrant Company
Diamond
Entry Type
Public Service
Launch Country
Canada
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Effectiveness
Category
National
In 1980, Terry Fox set out on an extraordinary run across Canada to raise money for cancer research. Though his Marathon of Hope ended when his cancer returned, his belief in a world without cancer never did. 'Finish It' brings Terry’s unfinished mission into the present through a short cinematic film that bridges past and future in just a few minutes. Rather than retelling Terry’s story as history, the film invites audiences to experience his determination as something still in motion. At the center of the film is a continuous, intimate portrayal of Terry Fox — respectfully brought to life through a combination of archival reference, modern filmmaking, and the physical performance of a real amputee athlete. The result is not a monument or reenactment, but a human presence defined by effort, breath, and resolve. The emotional core of the film is a stripped-back re-imagining of Courage by The Tragically Hip, featuring the unmistakable voice of Gord Downie. Reduced to voice and piano, the song transforms a familiar anthem into something deeply personal, uniting two Canadian icons lost to cancer in a single moment of purpose. Within its 2-minute runtime, the film reframes Terry Fox’s Marathon of Hope not as something that ended decades ago, but as a journey still underway — one that invites everyone to Finish It.
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