Lightbox
Shortlist Award
Ek Tara Project
Titan Eye Plus
India
2026
Share:
Facebook Linkedin X WhatsApp

Case Board
Case Study Video
Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
Ogilvy
Entry Type
Product/Service
Launch Country
India
Program
Clio Awards 2026
Medium Type
Professional
Medium
Direct
Category
Print
In India, 1 in 5 school children suffer from blurry vision. Children with blurry vision go on with life thinking their vision is normal and that’s how everyone sees. Ek Tara Project addresses this issue by turning vision screening into play. Inspired by an ancient star-spotting test once used to pick hunters with the sharpest vision, the Ek Tara Test is a glow-in-the-dark card that helps children identify vision problems while stargazing. By collaborating with schools across India, Titan Eye+ transformed stargazing into the most accessible vision-screening method. Children who took the Ek Tara Test further received free and complete eye tests from Titan Eye+ optometrists, who then prescribed spectacles where vision correction was needed.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Direct to Celebrate Your Team

No ads found or there was an error fetching the data.

Ads of the World

No ads of the world found.