Shortlist
Award
The Final Copy of Ilon Specht
L'Oréal
United States
2026
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Entrant Company
Beauty Co-Lab
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Media
Category
Film
In 1973, Ilon Specht made history with four simple words: "Because I'm Worth it." Today, her words and her story are more relevant than ever. We brought to light Ilon Specht's story and gave new life to a 50-year-old trailblazing line without changing a single word. On International Women's Day, we released an 18-minute documentary on TED, AMC+, and Prime Video. Launched globally in +20 countries through screenings, events, social media, OOH and interactive installations.
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