Inspired by the viral "OREO Grammar" meme, which involves rearranging OREOs for playful and challenging readings, OREO introduced "Name This OREO." This gamified audio-driven experience was designed to help users master this unique "OREO language" by naming various OREO Grammar combinations, building streaks, and unlocking special offers. The campaign aimed to encourage playfulness and was amplified through social media, creator partnerships, film, and digital out-of-home advertising.