Silver
Award
Name This OREO
OREO
United States
2026
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Entrant Company
VML
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Direct
Category
Audio
Inspired by the viral "OREO Grammar" meme, which involves rearranging OREOs for playful and challenging readings, OREO introduced "Name This OREO." This gamified audio-driven experience was designed to help users master this unique "OREO language" by naming various OREO Grammar combinations, building streaks, and unlocking special offers. The campaign aimed to encourage playfulness and was amplified through social media, creator partnerships, film, and digital out-of-home advertising.
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