Silver
Award
Name This OREO
OREO
United States
2026
Share:
Entrant Company
VML
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Direct
Category
Audio
Inspired by the viral "OREO Grammar" meme, which involves rearranging OREOs for playful and challenging readings, OREO introduced "Name This OREO." This gamified audio-driven experience was designed to help users master this unique "OREO language" by naming various OREO Grammar combinations, building streaks, and unlocking special offers. The campaign aimed to encourage playfulness and was amplified through social media, creator partnerships, film, and digital out-of-home advertising.
Credits
Agency
VML
New York
Advertiser / Brand
OREO
Chicago
Agency
VML
New York
Agency Network
VML
Kansas City
Holding Company
WPP
London
Production Company
Believe TV
Santiago
Production Company
Sonido Antro
Miami
Chief Creative Officer
Manuel Borde
VML
Chief Creative Officer
Manuel Borde
VML
Executive Creative Director
Jeremy Ruiz
VML
Executive Creative Director
Oswaldo Sa
VML
Group Creative Director
Alberto Triana
VML
Creative Director
David Pinilla
VML
Senior Art Director
Maria Camila Cabra
VML
Creative Production Supervisor
Lucas Pimenta
VML
Creative Director
Marcelo Felicio
VML
Associate Creative Director
Marcelo Brito
VML
Senior Art Director
Esteban Fino
VML
Senior Art Director
Thiago Lopes
VML
Associate Creative Director
Nika Mikhaylov
VML
Creative Director
Maggie McKeon
VML
Senior Art Director
Dena Hobbs
VML
Group Account Director
Christina Ryan
VML
Chief Revenue Officer
Tyler Murray
VML
Chief Client Officer
Amanda Bailey
VML
Associate Account Director
Demi Yaou
VML
Senior Account Manager
Sophia Duran
VML
Managing Director Partnerships
Jon Goynshor
VML
Associate Technology Director
Thomas Mercurio
VML
Associate Technology Director
Jake Swiatek
VML
Technology Specialist
Will Phillips
VML
Group Technology Director
Michael May
VML
Senior Producer
Lisa Kunst
VML
Executive Music Producer
Paul Greco
VML
Global Director, Creative Commerce Operations
David Cofrancesco
VML
Global Director of Creative Excellence
Jamie Anning
VML
Creative Excellence Manager
Matthew Garrard
VML
Global Chief Creative Officer
Debbi Vandeven
VML
Director, Shopper Marketing
Anne Martin
Mondelez
Senior Director, US Consumer Experience
Steve McGowan
Mondelez
Head of Omnichannel Marketing & Activation
Mindy Shaltry
Mondelez
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