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Award
Turning Public Outcry Into Earned Redemption
Ram Trucks
United States
2026
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Entrant Company
ARGONAUT
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Effectiveness
Category
National
RAM-DEMPTION transformed a public misstep into a moment of accountability and cultural relevance. By owning the past with honesty and self-awareness, Ram Trucks reconnected with its audience and rebuilt trust - proving that real redemption comes not from spin, but from accountability followed by action.
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