AB INBEV : Certified by the sun

Shortlist Award

Certified by the sun

AB INBEV

Mexico

2026

Torreon...

Obrera...

Playa del Carmen...

Zicatela...

Modelo Pensil...

Napoles...

Acapulco...

Entrant Company

GUT

Entry Type

Product/Service

Launch Country

Mexico

Program

Clio Awards 2026

Medium Type

Professional

Medium

Out of Home

Category

Billboard

Corona didn’t create new ads it revealed the ones the sun had crafted for decades. Across Mexico, thousands of sun-faded posters still hanging outside bars, restaurants, and stores stood as silent proof of the brand’s cultural permanence. These weren’t media buys they were earned monuments. For its 100th anniversary, Corona turned the outdoor environment into a timeworn canvas of memory. Weathered surfaces, posters, painted walls, sun-aged chairs became naturally designed media placements, shaped not by agencies, but by sunlight and time. To scale the idea, we used a stencil to revive Corona logos on umbrellas, coolers, and storefront walls—transforming everyday objects into culturally resonant media.

All 2026 Winners

Executions

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