Entrant Company
Leo Australia
Entry Type
Product/Service
Medium
Experience/Activation
For the last 5 years, Suncorp Insurance has combatted the increasing effects of climate change by leading a strategic shift in the industry. Instead of focussing on ‘Recovery’ they focussed on ‘Resilience’. And ‘Haven’ is a huge step forward in making ‘resilience’ personal and relevant to every single Australian.
‘Suncorp Haven’ is a world-first, data-led digital platform that tells every one of Australia’s 11 million homeowners exactly what they need to do to make their home more resilient to the specific threat it faces. Whether it’s storms, bushfires or floods.
The user simply enters their address and they are presented with a personalized film that draws from 12 massive data sets, including, for the first time, Suncorp’s own natural peril data and insights. And to make it even more personal, the information is presented in the home’s own voice.
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