Entry Type
Product/Service
Allianz: Flight of the Finch brings Allianz Australia’s new brand promise, Care You Can Count On, to life through an emotionally driven, cinematic story. Set against a stormy journey, a mother finch’s struggle to protect her egg becomes a metaphor for life’s uncertainties, and the reassurance of support when it matters most.
Brought to life with world-class CGI and launched across TV, cinema, digital, social and outdoor, the campaign marks a bold shift for Allianz, moving beyond product messaging to capture the feeling of genuine care. Through storytelling, music and craft, Flight of the Finch redefines how insurance can be felt, not just understood.
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