Shortlist
Award
Big Flavour Behaviour
Rubicon
United Kingdom
2026
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Rollerskater...Hair...Drummer...Hoola Hooper...Entrant Company
Lucky Generals
Entry Type
Product/Service
Launch Country
United Kingdom
Program
Clio Awards 2026
Medium Type
Professional
Medium
Film
Category
15 Seconds and Under
In our first integrated (and very juicy) campaign for Rubicon, we repositioned the drinks brand as not just a juice but an unfiltered showstopper in a can. Making Rubicon the fruit-fuelled mic drop, loved by people who strut in, steal the spotlight, and sip with swagger, proudly flaunting their fruitiest sides.
Executions
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