Shortlist
Award
The Lightweight Rider
Levi's
Germany
2026
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Entrant Company
University of Television and Film Munich
Entry Type
Product/Service
Launch Country
Germany
Program
Clio Awards 2026
Medium Type
Student
Medium
Student Film
Category
61 Seconds to Five Minutes
A half-naked cowboy on a Harley pulls up to a remote kiosk, buys a lollipop, and rides off. In a single unexpected moment, the product's benefit becomes unmistakable.
Featuring a former basketball star, this audacious spot was created in just four weeks by German film students.
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