While other social media platforms make us less social, trapping us in an endless scroll, Facebook was designed to spark connection beyond the screen. It’s the place where utility meets real life experience: a purchase on Marketplace can create an unexpected friendship, a fortuitous Event invite can lead to a meaningful reconnection. Our campaign “A Little Connection Goes A Long Way” is all about the power of that connection and the moments it leads to that enrich our lives in authentic ways big and small.