Lightbox
Shortlist Award
Savage Support
SavageXFenty
South Korea
2026
Share:
Facebook Linkedin X WhatsApp

Case Board
Case Study Video
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
Korea Institute of Creative / Kreative Genius
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Student
Medium
Student Branded Entertainment & Content
Category
‌Other
Savage Support is a personalized lingerie initiative designed for women recovering from breast cancer surgery. While survival rates continue to rise, many women return to everyday life with bodies that no longer fit traditional lingerie. After surgery, a bra is no longer about style—it becomes a source of physical comfort, stability, and emotional reassurance. Yet most lingerie is still designed for symmetrical, idealized bodies. Created by Savage X Fenty, Savage Support extends the brand’s commitment to inclusivity into healing. Each bra is tailored to a woman’s post-surgery body and recovery stage, evolving as her body heals rather than forcing her to adapt to standardized sizing. More than a product, Savage Support reframes lingerie as a form of care—support that meets women where they are, at a moment when they need it most.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Student Branded Entertainment & Content to Celebrate Your Team

Ads of the World