Entrant Company
Korea Institute of Creative / Kreative Genius
Entry Type
Product/Service
Launch Country
United States
Medium
Student Branded Entertainment & Content
Savage Support is a personalized lingerie initiative designed for women recovering from breast cancer surgery.
While survival rates continue to rise, many women return to everyday life with bodies that no longer fit traditional lingerie. After surgery, a bra is no longer about style—it becomes a source of physical comfort, stability, and emotional reassurance. Yet most lingerie is still designed for symmetrical, idealized bodies.
Created by Savage X Fenty, Savage Support extends the brand’s commitment to inclusivity into healing. Each bra is tailored to a woman’s post-surgery body and recovery stage, evolving as her body heals rather than forcing her to adapt to standardized sizing.
More than a product, Savage Support reframes lingerie as a form of care—support that meets women where they are, at a moment when they need it most.