Shortlist
Award
Fortune Coke
Coca-Cola
South Korea
2026
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Entrant Company
Korea Institute of Creative
Entry Type
Product/Service
Launch Country
South Korea
Program
Clio Awards 2026
Medium Type
Student
Medium
Student Branded Entertainment & Content
Category
Experience/Activation
Fortune Coke turns mandatory PET label removal in South Korea into a daily ritual.
Inspired by the everyday habit of checking fortunes in South Korea, Coca-Cola printed fortune messages inside its labels—revealed the moment they’re peeled off. What was once a tedious chore becomes a fun, meaningful experience people want to complete.
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