Lightbox
Shortlist Award
50 States 50 Stories
Google Workspace
United States
2026
Share:
Facebook Linkedin X WhatsApp

Case Board
Case Study Video
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Video

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
EssenceMediacom
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Media
Category
Specific Target Audience
"50 States, 50 Stories" was born from the insight that, while AI dominates tech conversations, the millions of under-resourced U.S. small businesses, a critical economic engine, were largely overlooked. Google Workspace with Gemini aimed to demonstrate the practical, human impact of AI. The objective was to increase awareness, drive consideration and trials, and make a local impact. The challenge was to break through Super Bowl advertising noise, make AI relatable and showcase its benefits. The solution was a hyper-local presence: 50 unique commercials featuring a small business in each state, broadcast locally during gametime. Focusing on authentic human stories and demystifying AI by building emotional connections, the campaign exceeded objectives: web traffic surged and trial conversion rates soared 20x (vs past campaigns). Best of all, our 50 small businesses experienced tangible growth, demonstrating real-world impact and positioning Google Workspace as a practical AI solution for businesses of all sizes.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Media to Celebrate Your Team

No ads found or there was an error fetching the data.

Ads of the World

No ads of the world found.