Entrant Company
Nestlé Centroamérrica
Entry Type
Product/Service
Medium
Creative Use of Data
Category
Creativity/Storytelling
What if the solution to malnutrition was hanging right above us?
In Panama, thousands of fruits from public trees fall to the ground every year while over 30% of the population faces malnutrition. Low Hanging Nutrients turned this contradiction into action.
Nestlé Recipes partnered with Panama City Hall to map more than 800 urban fruit trees and transform them into a living network of accessible nutrition. Through a digital platform, people could locate nearby trees and discover culturally relevant recipes that combined those fruits with Nestlé products.
Instead of adding more advertising to the streets, we redefined the city as media. Every mango, every guava became a living message, proof that the nutrients we need are often already within reach.
By blending data, technology, gastronomy, and public space, Low Hanging Nutrients didn’t just talk about nutrition. It made it visible, usable, and truly accessible.
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