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Silver Award
Waves of Will
NTT
Japan
2026
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Entrant Company
Dentsu Lab
Launch Country
Netherlands
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Consumer Brand Health Initiative
Medium
Film
Category
Five Minutes and Over
The world’s first brainwave-based dance performance defying the limits of ALS. Our world is built for the able-bodied. When you lose such abilities, your access to work, education, even self-expression disappear. For people with ALS, physical abilities fade rapidly with a prognosis of 2 -5 years following diagnosis. Slowly, they lose their sense of self, by losing their ability to self-express. Meanwhile, their mind remains fully intact. In keeping with their mission to create a more inclusive world through innovation, Technology company NTT set out to create a new form of self-expression powered only by brainwaves. Together with Breanna Olson, a former professional dancer who lives with ALS, we created the world’s first brainwave‑driven dance performance in front of a packed theatre audience, to challenge the limits of the disease and her diagnosis and captured the experience in a powerful documentary. Beyond the headline performance, with each use, the brainwave-based decision-making system is continuously trained; learning and evolving to enable scale beyond dance, to many different people, conditions and applications, including work, education and communication. So that even those diagnosed with a full ‘locked-in’ state or total loss of mobility, can autonomously express themselves through brainwaves alone. Through this project, we have created a system that gives back autonomy to the 1.3 billion people living currently with a significant physical disability.
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